Be the Change

Rustic Town is a tribute to the innate ‘Benevolence, for today, for tomorrow’ that we all possess. It is an idea, a meaningful perspective that brings out the best in all of us and drives us to reshape and rekindle our actions for the betterment of environment and society.


We say a leather is forever, and to create a product for a lasting impact, we dove into the heart and soul of the company and created a clear and succinct structure that delivered messaging in a friendly but authoritative way. Then we crafted a memorable visual identity and a narration that tell the customers a story which has a conscience.


BE THE CHANGE Logo represents our philosophy and our Brand. It has been designed to symbolise not only the name but also what the brand stands for - benevolence that is capable to bring a good change. Radicle revamped the brand identity, aligned with the brand essence, now expressed across a marketing materials, content hierarchy and web presence.

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Radicle Advisors Pvt. Ltd.

Tower A, DLF Building No. 8,

Ground Floor, DLF Cyber City,

Gurugram - 122002, Haryana, India



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