A Start-up venture in highly fragmented and opaque Logistics industry approached Radicle to create a differentiated technology-driven offering. Post-study of the sector, Radicle team discovered that sector is dominated by generic category branding.
Radicle created a brand identity for “Glasswing" based on the key value of the venture 'Transparency'. A unique but relatable design language was devised based on the colourful life. The design and communication lend the brand a stark but true to the business image. This positively gave Glasswing a head-start as a dedicated freight-booking entity that promises simple, transparent and efficient experience to its customers.
Additional case studies
Radicle Advisors Pvt. Ltd.
Tower A, DLF Building No. 8,
Ground Floor, DLF Cyber City,
Gurugram - 122002, Haryana, India
Work with us