Realising dreams is nothing short of an art. It takes years of dedication, hard work and commitment to mould dreams and then taking them forward for fruition. Soulclay was given its identity and a universal design pattern when Radicle was brought in to drive the brand forward.

We at Radicle, initiated our evaluation of focus group research conducted with the brand’s customers and partners. We assessed the expectations and feedbacks expressed by the market post-delivery of the service and mapped them to the features and amenities of our creative development.

Radicle gave a unique visual perception and created an apt identity with straightforward messaging. We created a new branding with a new logo, hence SOULCLAY. The Logo has been designed to symbolise not only the name and its legacy but also what it stands for – Heartful Habitation that encapsulates creation for the soul. All its communications reflect the very same believe.

 

STRATEGY.

BRANDING.

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Gurugram - 122002, Haryana, India

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