Transparency takes us further

A Start-up venture in highly fragmented and opaque Logistics industry approached Radicle to create a differentiated technology-driven offering. Post-study of the sector, Radicle team discovered that sector is dominated by generic category branding.

Radicle created a brand identity for “Glasswing" based on the key value of the venture 'Transparency'. A unique but relatable design language was devised based on the colourful life. The design and communication lend the brand a stark but true to the business image. This positively gave Glasswing a head-start as a dedicated freight-booking entity that promises simple, transparent and efficient experience to its customers.

 

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