A fruit or seed case that usually splits along two seams to release its seeds when mature. Taking the cue from ever-inspiring nature, BRAND PODS - devised by Radicle, is a scientific and effective tool to help brand owners realize their flavours and create their own identity and take it beyond.

In this age of start-ups, entrepreneurs and business owners are striving to make their voice audible and stand out from the rest. BRAND PODS helps the business owners to expedite brand identity and strategy at a specific rate in a cost effective manner!

SO WHAT IS A POD?

WHY BRAND PODS?

POD TALK

We have spiced up the business for our clients across diverse industries like healthcare, agrichemical, logistics, alcohol, architectural hardware, business services, food service, etc.

The next one can be yours.

WHY BRAND PODS?

Features

Internal Scan (Depth Interviews with

Key Stakeholders & Employees)

External Scan

a) Consumer / Customer Interaction - Digital

b) Customer Interaction - Depth Interviews

c) Trade interaction - Depth Interviews

d) Influencers - Depth Interviews

Competition Scan & Analysis

Mindmap & Value Inference

Brand Wheel

Includes Defining Brand Attributes, Benefits,

Values, Personality & Essence

Brand Name

Brand Positioning

Brand Logo (Two Creatives Thoughts)

Brand Stationary

Brand Guidelines

Print Ad Campaign (3 Ads Max)

TV Commercial / AV

(Concept & Script Only). Production cost

separate as per script & production values

Estimated Minimum Time Period

Vanilla

Tantalising and simple, this secret ingredient is your sweetest road ever.

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3-4 Weeks

Cardamom

Intense and aromatic, only for your unique and exotic sense.

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6-8 Weeks

Pepper

Hot? Irresistible? It’s a blazing expression for sure.

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10-12 Weeks

Star Anise

Distinct and strong, the favourite ingredient of every success story.

14-16 Weeks

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CONTACT

Radicle Advisors Pvt. Ltd.

Tower A, DLF Building No. 8,

Ground Floor, DLF Cyber City,

Gurugram - 122002, Haryana, India

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